What are the benefits of CRM in the restaurant industry?

Published by
Geert Roete
Last update:
August 22, 2022

Personalized Guest Experiences: The Result of Effective CRM

The ability to develop strong client relationships has now become a must for restaurant success. The better your bond with the guest, the more likely they will become committed brand customers. Given that a 5% increase in repeat customers may boost restaurant income by up to 95%, it's no longer something that can be overlooked.

As a manager that has to deal with a whole chain of restaurant outlets, you already have thousands of duties on your plate. How would you be able to take the time to get to know each consumer individually in order to give a personalized experience? Indeed, that’s simply not possible.

Now here’s where a restaurant CRM comes into play.

What are the benefits of using a CRM solution for a restaurant?

A restaurant customer relationship management (CRM) system gives restaurants an unified database of all their guests' information and allows them to classify and segment clients by their gender, age, preferences, and a whole bunch of other variables. It allows marketers and digital managers in a resto chain to manage customer data more efficiently and give a more personalized and tailored experience.

As CRM solutions still grow in popularity, there are now numerous solutions to pick from. For a restaurant manager it could be hard to understand why Sayl is a great match for their needs.

Considerations for Choosing a Restaurant CRM System

To choose between Sayl and other solutions on the market, you should assess the requirements of your restaurant on different factors and then make a choice based on the outcome of each factor. Here are a few factors to consider when choosing a CRM system for your restaurant.


Every CRM platform comes with its own set of features. Some of the solutions come with simple data collection capabilities while others are more advanced with options for guest segmentation, automated guest tagging, and marketing messaging.

Sayl Customer offers its business clients a well balanced feature set:

  • in-store / in-resto loyalty
  • loyalty integrated in online ordering
  • powerful segmentation capabilities
  • No-code real-time interaction builder
  • synchronization with third parties like Mailchimp
  • Tablebooking reconciliation

Consider the needs of your restaurant to understand what features will be best suited accordingly.


The goal of a CRM system is to help increase your revenue by improving the guest experience.

It’s important to ensure that the CRM system you choose fits into your restaurant’s budget and does not negatively impact revenue instead. With Sayl Customer we bring you a simple model that suits restaurant businesses that want to start small but that want to grow with their customer personalisation.

Look out for any hidden charges or fees like setup fees, SMS fees, etc. that might add up to your total cost.


Likely, you are already using one or more digital systems like reservation, cash register or table management software at your restaurant. A CRM that can be integrated with your existing software will help you take full advantage of all the guest data available from different sources. Sayl Customer can integrate with any table management system, and also integrates with several POS systems.

Look into each CRM system’s compatibility with your existing systems to make the most out of your investment.

Conclusion on choosing the right CRM software for your restaurant

There is a wide range of restaurant CRM systems to choose from, catering to every range of budgets and needs. We believe that Sayl Customer is a definite choice for restaurant managers that need powerful capabilities while steadily increasing their digital maturity. This for a balanced budget.

While they may seem like a big investment, a solution like Sayl Customer makes your restaurant operations much more efficient and effective.

At the end of the day, the goal of any CRM solution - and certainly at Sayl Customer - is to keep improving customer satisfaction and relationships and increasing guest loyalty, keeping them coming back for more

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